Wyeth Laboratories was a small pharmaceuticals company with incredible products but no marketing department. So we helped them launch their products with great success back in 2004, and a long trusting relationship was born.

The success of Wyeth was so significant that Pfizer bought them in 2009. Like many global companies, Pfizer traditionally would have placed the business with their 'network'. They even ran a pitch in their market for their whole portfolio, inviting their preferred 'network' agency along with us. We were successful in holding on to all the Wyeth products after the pitch, which was a fantastic result in itself.

However, over the next 12 months our performance was such that Pfizer appointed us to handle the whole Pfizer portfolio. Proving once again the local insight and entrepreneurialism of the Columbus agencies.